Strategy

By andy

“We need a strategy for that” – how many times has a manager or chief executive uttered those words when seeking to address a problem? And how many times has the final strategy become the end in itself, destined to hide on a shelf or in a drawer, never to see the light of day again?

I believe in strategies, very strongly, but as a guide to action; as a practical map to increasing the profile and influence of organisations in a rapidly changing business and regulatory environment.

During my career to date I have been closely involved in business and corporate planning on a strategic and tactical level. I have planned, written and implemented business plans, organisational marketing and communications strategies and relaunched a number of websites. Working closely with chief executives, senior management teams and board members, I can help organisations to identify their key stakeholders and the best ways of engaging and communicating with them.

I’m a firm believer that the strategic planning process should involve the widest possible layer of an organisation or business and that as well as being rigorous, it should also be an enjoyable and, dare I say it, a fun task to do.

 

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